Growth of social networking in India.

Social media has given the world a new form of medium to communicate and stay connected. More and more people are registering with social media websites all over the world. While for some it serves as a means to connect with friends and family who live far away, for others it is the best way to stay updated on business, current affairs etc. According to a survey done by eMarketer, a US based independent market research firm, India has recorded the second largest growth in social media networking in the world. Social networking in India has taken a new turn as it has roped in fans and followers in large numbers. Also, according to the study by eMarketer, the number of social media users in India showed an increase by 37 per cent in 2013.

Why is social media marketing so popular?

The increasing popularity of social networking in India is because of the number of benefits offered by these sites. Besides being a platform that connects people, social media is an ideal forum for marketing for most companies. Here’s a look at why social media marketing is so popular:

1.       Increased brand recognition: Visibility on social media will ensure that it is viewed in a large amount by users and hence, this will result in more brand recognition of your company or product.

2.       Higher conversion rates: Every post that you make on social media platforms is likely to induce a reaction. Every reaction may result in a site visit and possible conversion and every positive reaction result in conversion. Some of the popular Indian networking sites include Shtyle.fm, Yahoo Buzz, Ibibo, Yahoo Pulse, etc.

3.       Higher brand authority: The more people will talk about you on social media, the more likely you are to get new consumers. Also, with more and more people mentioning you on social media, your brand gets more authority, thus attracts more potential customers.

4.       Decreased marketing costs: Social media can help you cut costs on advertising and marketing your brand. Even digital marketing is less expensive than those on the traditional media. Plus with more and more people now adopting social media, you get more visibility. Apart from popular social media networks such as LinkedIn and Facebook, there are several other new social networking sites that have become quite popular in India.