Know more about Enterprise social networking

To make a business more lucrative, every businessperson looks for a way through which he can maximize revenue generation by organizing their level of communication and cooperation with customers and employees. As most of the people are unaware or does not have an idea about how to connect business with more businesses they may turn to some business social networking sites to develop their relationship with people who have the same business or who want to work. An increasing number of social networking sites now focus on businesspersons and their needs. One may find many communities for entrepreneurs and small businesses committed especially to help each other.

As many years’ entrepreneurs are a stranger to social networking sites, but as the time passes, they are no more alone as many social networks are providing them a way to share their ideas, search for partners, find service providers, join a community and get all the necessary details to run a business. There is a large list of networking for professionals; some of them focus on building business relationship while some are there to take advice from an expert. All these social networking sites are free to use, though there are some sites that wants fees to enhanced membership. There are some of the famous social networking sites for entrepreneurs such as Biznik, LinkedIn, Efactor, Cofounder, etc. These websites helps in building a community very quickly.

While entrepreneurs are getting many benefits from social networking sites, there are some other tools to expand one’s business in a more lucrative way. One of the ways to increase and utilize the benefit of social media is to use software for enterprise social network. This software can help you connect with your customers and attendees before, during and after a conference or meeting. This type of software built especially to utilize the benefits of social media, real-time text messaging, and blogs to the business world. Web-based enterprise social network software lets you easily build a lucrative and affordable social networking community even in a business show or seminar. To create this kind of online community one does not have to buy or install this software. One can also customize enterprise social networking community by changing its look and layout by making it more professional.

It can also let you connect to any event or training organizer so that one can interact with them and share valuable information and ideas. Moreover, one can also connect to attendees to respond to their mails or debate or share files, videos and images in real time. An enterprise social network enables an organizer to set up a private community for its group of special members. There are also many kinds of membership such as silver, gold, platinum, monthly, annual, etc. 

Top networking websites in India

Technology has become an integral part of our lives and it has completely changed the way we communicate. Communication has become more instantaneous and personal. Social networking sites have made the world a smaller place. You can now connect with anyone in any corner of the world without having to think of expenses and the time lag.

Why are social networking sites so popular?

1.       Social networking sites in India is popular because they are easy to operate. Easy navigations and instructions make it convenient for any person, irrespective of age or nationality, to use it.

2.       These websites allow you to communicate and connect with any person in any part of the world.

3.       You can connect with celebrities and other eminent personalities on a personal level on social networking websites such as Facebook and Twitter.

4.       These social media websites are now supported on Android mobile phones and smart phones, making communication much easier.

5.       You can share pictures, videos and messages instantaneously and have a wider audience.

6.       Social media platforms are preferred by marketing companies for their campaigns because of their wide approach and penetration.

7.       Social media has now become the first source where news breaks and spreads far and wide.

These are just a few of the several advantages that social media websites offer. This is one of the main reasons for growth in popularity of social media websites in India.

While social media is generally used by people to connect with their friends and family, there are other websites that are dedicated to professional networking. One may ask, why social media for professional networking. Here’s why:

Benefits of professional networking sites

1.       Professional networking sites function on the same pattern as other social media websites.

2.       They open up the professional network for you to connect and form new contacts.

3.       You can reach out to contacts in your contacts’ lists and connect with important and influential people.

4.       By posting your achievements on these professional networking sites you get a wider audience to look at your accomplishments and professional capabilities.

5.       You get to know of more opportunities within your sector.

6.       At times there are jobs which are closed internally through recommendations. You could land up one of these if you have the right reference and contacts, which can be easily made on professional networking websites.

With the right social circle, you can not only have a great bunch of friends, but also enhance you professional life in multiple ways.

Using social network for professionals

A production analysis report is a file that evaluates a given trade and the corporations concerned in it. Often incorporated as part of a trade plan, a trade analysis report typically seeks to set up how one corporation can gain an advantage in a trade through detailed research on competitors, products, through sites of social networking for business. This channel will lead you through the some major steps in writing an efficient report: research, investigation, and viewpoint.

Associations may need to begin to change to solve trade problems which may have been recognized by the calculated analysis, referred to above. Trade analysts supply by analyzing goals, procedures and funds, and suggesting ways by which reshape (BPR), or improvements (BPI) could be done. Meticulous skills of this type of forecaster are ‘soft skills’, such as information of the trade, requirements of manufacturing, stakeholder investigation, and some ‘hard skills’, such as trade process modelling. Although the position requires knowledge of machinery and its uses, it is not an IT-focused position.

Describe the range of your study. For example, decide between investigating a broad topic such as the petrochemical industry or a narrower niche like the boutique pen trade. Research your commerce. Discuss with government agencies that have collected arithmetical information on various monetary sectors by using social network for entrepreneurs. Find trade reports. Consult private data-collection agencies or industry interest groups for a in print report or market study relevant to your investigation. Check scholastic databases such as Google Scholar for available studies on your area of concern.

Construct a special note of yearly revenues in the industry, number of concerned companies, workforce figures, etc. If pertinent, also find figures about the bulk of the buyer base and buying trends. Write down one or two paragraphs with data about the industry's amount, products, and geographic awareness. Include arithmetical data about your trade and be straightforward about all advantages and disadvantages that your company faces. Use arithmetical information about their revenues, workforces, etc. Describe their merchandise in detail. Specify accepted growth in the manufacturing, trends in commodities and machinery, and factors influencing opposition.

Because manufacturing analysis reports often form fraction of a trade plan and are planned to indicate how a corporation can make the most of its profits, the viewpoint section of your testimony will be most significant. However, the accurateness of this segment will depend on the study you have completed and the material of the commerce and bazaar analysis segment. As such, be certain to have conducted a full examination before moving to the social network for professionals. A business analysis report typically runs from 3 to 4 pages. Squeeze the duration of your report based on how it will be offered. If it is part of a trade plan, it is better to be short and to the face.

Communications via professional virtual community

You are likely on at least one social network to stay in touch with friends or relatives. There is another kind of network on the rise which is exclusively for professionals. This networking site focuses on the use of online social networks or social relations among people who share business interests and/or activities. It encompasses modifications to corporate intranets (referred to as social intranets) and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Think of it as a professional virtual community.

Social networking sites started to form in the 1990s; they also provided easy-to-use publishing tools along with free web space. Biznik is a community of entrepreneurs and small businesses, a good example of a professional virtual community dedicated to helping each other succeed.  It is a local, independent entrepreneurial community where collaboration beats competition.

Businesses eventually realized that social networking websites could provide a fast and efficient way of marketing. Social media websites are great places for businesses to reach their customers, and the environment can provide a means for growing a business. In 2005, as social networking websites were becoming more and more popular, Myspace had more page views than Google. Many companies are starting to implement social networks to promote collaboration amongst their employees. An enterprise social network is an internal workplace that streamlines communication among co-workers. They give employees a sense of online community and help build connections between departments, especially within larger corporations.

Deloitte predicted over 90% of Fortune 500 companies will have partially or fully implemented an ESN by the end of 2013. Different companies have embraced social networking and they are creating their own internal social networking sites. IBM is one example and they have created the Beehive research project, based on their Lotus Connections product. Many companies are encouraging enterprise social networking among their employees so they can connect with other employees, help people socialize when they take a break, or even help contribute to other work-related issues. enterprise social network is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.

An ESN provides an overview of what's happening within your network in a visually dynamic, infographic-style layout. Enterprise apps like Salesforce, SAP and Oracle are integrated on some social networks, as well as personal apps like Box, Evernote. Tibbr recently integrated third-party meeting and video chat service, so you can use Skype, WebEx or Google Hangouts directly through the Tibbr interface. It’s a professional virtual community. with easy access to all the tolls you will need in your everyday interactions with fellow community members.

Best professional social networking site

Training on how to write down a target marketexamination can help you use your promotion funds more successfully. By studying your spectators, you recognize the most significantdescription about them and use those to encourage your product or service directly to them through aprofessional social networking website. This will not only help you join with the individuals who are most likely to use your produce or services, but also increase your profits.

Market segmentation is the foundation for discussion on any professional social networking site: Differentiation is significant. One chief reason is the diffusion of expenditure, which exists due to the growingrivalry in offered products. Customers ask for more personal products and services and are better learned about the variety of products than before. As a result, marketsegmentation is needed. Segmentation includes a lot of market research, since a lot of marketinformation is required to part the market research about market structures and processes must be done to describe the ‘pertinentmarket’. The applicablemarket is an essential part of the whole market, on which the corporation focuses its activities. To recognize and categorize the relevant market, a market classification or segmentation has to be done.

Recognize your target market through a professional social networking website :It is not easy to meet everyone's wants with a single merchandise or service. Identifying your target market will help you use your possessions more wisely as you market your corporation to a specific, manageable group of individuals. List all probable consumers. Include personal buyers, as well as other trade and middlemen who re-sell your merchandise to others. Segment your spectators. Split them up into different groups of customers, such as small trade owners, office supply stores, or young families. Conclude who will profit from your product or overhaul the most. This is your target spectator. Though you do not keep out other possibleclients from your advertising, focus your promotion on the main market. You can run a campaign with the help of a business networking sites.

Describe your target market through business networking sites: Demographic features include age, identity, married status, kin size, profits, schooling level, profession, race, and religion. Demographic data can often be set up online as a collection of diverse reports the federal administration runs. Check the surveys,‘Bureau and Commerce’subdivision websites or businesses, demographical data  includes where the trade is located, how many branches they have, their yearly revenue, number of workers, industry, and how long the trade has been running. Portray your target market psycho-graphically. Psycho graphic data tells you about your audience's attitudes, values, emotions, and principles. It includes your objective market's family stage, hobbies and interests, type of leisure they engage in, and lifestyle. Psychographic data is often found through surveys or through a professional social networking site. 

Profit to brands via professional social networking site

Whether it’s to keep in contact with friends or family to advance your career, in today’s tech crazed generation you are likely on at least one social network. While Facebook, Twitter,and Google plus are extremely popular, these platforms are just a socializing medium and they might not be able to help you professionally. That’s when professional social networking site comes into picture. Vertical professional networks are likely to be the most attractive to highly skilled knowledge workers.

It is a type of social network service that is focused solely on interactions and relationships of a business nature rather than including personal, non-business interactions. If you think about it, it is a great way to either find work or get ahead in your career as well as gain resources and opportunities for networking. Businesses mostly depends on resources and information outside company and in order to get what they need, such as employees or clients as well as potential opportunities they can resort to networking for professionals.

The notion of a social network for every type of employee might be far-fetched, though. It’s not as if coffee baristas have a compelling need to join a network of other coffee baristas. Think software engineers (GitHub), mechanical engineers (GrabCad), data scientists (Kaggle) and academics (Academia.edu and ResearchGate). GitHub revolves around the capability to commit code and Academia.edu offers the capability to share research papers. Indeed, content creation and sharing are central use cases for these networks. Professional social networks serve as a place for people to “do” things that other networks might not cater to.

When it comes to the social impact that professional network services have on today's society, it has proved to increase activity. According to the SNCR three quarters of respondents rely on professional networks to support business decisions. Reliance has increased for essentially all respondents over the past three years. Younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals. There are more people collaborating outside their company wall on professional social networking site than within their organizational intranet.

Professional social networking website to boost communication

Social networking is a phenomenon that refuses to die down. After clogging our social and personal lives social networking has made its way into our professional lives as well. And no, not just for business use or social media agencies, but used in agencies worldwide. First was social network for personal use and leisure. Then came social networking for brands to spread their message and reach their target audience. And now there are professional social networking websites which are used for communication in business enterprises and an organization's use of social media, internally and externally, to unite folks who share similar business interests or activities.

Many companies are going for internal social media to boost communication and help interaction amongst employees. It is fast becoming a cultural thing in many agencies. Information retrieval, communication and collaboration are a crucial part of any organization’s culture and growth. Growth, productivity and originality—the three holy grails for any organization—require ongoing commitment, communication and association among employees and between employees and their customers and this is facilitated by professional social networking website.

Enterprises are fast implementing such networks in their internal process to increase collaboration and internal flow of ideas and work requirement. It helps in tip sharing amongst employees and understands what drives them and also make a better and fun work-place. Many social networks are homemade- i.e designed and implemented in the organization itself. Many others prefer to go for programs that are designed outside. Since it is social media for business, it facilitates interests and topics that people love to discuss thus increasing business networking. Agencies use social media to trade internal information among team members thus keeping them motivated.  

Use of social media in workplace, for work purposes, is a huge hit amongst many top players in the market as well as small time companies, especially start ups. The advantages of implementing an enterprise social networking platform are incredible, but many organizations are unclear on the best path to take. It helps to reduce email use and increases efficiency in teamwork which in turn helps to improve internal collaboration processes through debates. In business network international it promotes corporate culture and enhances internal knowledge management by improving version control of work documents.

It is important to progress towards a corporate culture with significant and strategic thinking and this can be done with social media. The huge chunk of companies are mainly focusing on a more holistic approach and this is the major benefit of professional social networking website. They are here to stay and they come with benefits that you cannot deny. 

Benefits of social network for professionals.

Social media has grown into a great phenomenon across the world. More and more people are now turning to social media for connecting with their friends across the globe. Businesses too have found professional social networking sites to be effective tools in building their brand’s reputation and recognition value. This is because social media is convenient and easy to use and also is more effective as compared to traditional advertising and marketing methods.

However, for young entrepreneurs the motive of promoting their business on social media is building and sustaining an online audience. If you are a young entrepreneur who wants to cash in on the opportunities that social media offers here are a few things on how social network for entrepreneurs can help you achieve your goal:

·         Highlight the cause

One of the common mistakes that most entrepreneurs do is focus only on their organisations and not on the cause of their campaigns. What these entrepreneurs do not realise is that highlighting the cause lets people to connect more easily with the brand and holds more recall value than the details of the venture.

·         Focus on achievements

While promoting your business on professional social networking site, keep in mind that while highlighting the efforts of the person behind the foundation is a good thing. But it is also important that you highlight the achievements and endeavours of the organisation. If the focus is always on the person, your audience’s attention will move from the cause you are trying to promote to the person who is being highlighted with every post.

·         Competition vs. collaboration

With more and more organisations vying for visibility in the online space, you are sure to face tough competition. One smart way to deal with this situation is to collaborate with the competition and start a joint dialogue that attracts attention of the audience and benefits all stakeholders.

·         Focus on Engagement

For most people, the number of likes on a page determines the success of an online campaign. However, to sustain an online community it is important that there is engagement between the brand and its audience. By engaging with the audience, you build and sustain their interest, which is crucial for the success of your enterprise.

Besides using the social media for creating more visibility for your business, it is also important that you maintain a social network with professionals. With social networking you can easily find new opportunities and stay updated with regard to the industry. 

Growth of social networking in India.

Social media has given the world a new form of medium to communicate and stay connected. More and more people are registering with social media websites all over the world. While for some it serves as a means to connect with friends and family who live far away, for others it is the best way to stay updated on business, current affairs etc. According to a survey done by eMarketer, a US based independent market research firm, India has recorded the second largest growth in social media networking in the world. Social networking in India has taken a new turn as it has roped in fans and followers in large numbers. Also, according to the study by eMarketer, the number of social media users in India showed an increase by 37 per cent in 2013.

Why is social media marketing so popular?

The increasing popularity of social networking in India is because of the number of benefits offered by these sites. Besides being a platform that connects people, social media is an ideal forum for marketing for most companies. Here’s a look at why social media marketing is so popular:

1.       Increased brand recognition: Visibility on social media will ensure that it is viewed in a large amount by users and hence, this will result in more brand recognition of your company or product.

2.       Higher conversion rates: Every post that you make on social media platforms is likely to induce a reaction. Every reaction may result in a site visit and possible conversion and every positive reaction result in conversion. Some of the popular Indian networking sites include Shtyle.fm, Yahoo Buzz, Ibibo, Yahoo Pulse, etc.

3.       Higher brand authority: The more people will talk about you on social media, the more likely you are to get new consumers. Also, with more and more people mentioning you on social media, your brand gets more authority, thus attracts more potential customers.

4.       Decreased marketing costs: Social media can help you cut costs on advertising and marketing your brand. Even digital marketing is less expensive than those on the traditional media. Plus with more and more people now adopting social media, you get more visibility. Apart from popular social media networks such as LinkedIn and Facebook, there are several other new social networking sites that have become quite popular in India.