You are likely on at least one social network to stay in touch with
friends or relatives. There is another kind of network on the rise which is
exclusively for professionals. This networking site focuses on the use of online social networks or social relations among people who share business interests and/or
activities. It encompasses modifications to corporate intranets (referred to as social intranets) and other classic software platforms used by large companies to organize their
communication, collaboration and other aspects of their intranets. Think of it
as a professional
virtual community.
Social
networking sites started to form in the 1990s; they also provided easy-to-use
publishing tools along with free web space. Biznik is a community
of entrepreneurs and small businesses, a good example of a professional virtual community dedicated to helping each
other succeed. It is a local, independent entrepreneurial community
where collaboration beats competition.
Businesses
eventually realized that social networking websites could provide a fast and
efficient way of marketing. Social media websites are great places for
businesses to reach their customers, and the environment can provide a means
for growing a business. In 2005, as social networking websites were becoming
more and more popular, Myspace had
more page views than Google. Many companies are starting to implement social networks to promote
collaboration amongst their employees. An enterprise social network is an
internal workplace that streamlines communication among co-workers. They give
employees a sense of online community and help build connections between
departments, especially within larger corporations.
Deloitte predicted over
90% of Fortune 500 companies will have partially or fully implemented an ESN by
the end of 2013. Different companies have embraced social networking and they
are creating their own internal social networking sites. IBM is one example and
they have created the Beehive research project, based on their Lotus
Connections product. Many companies are encouraging enterprise social networking among their employees so they can
connect with other employees, help people socialize when they take a break, or
even help contribute to other work-related issues. enterprise social network is also generally thought to include the use of a standard
external social
networking service to generate
visibility for an enterprise.
An
ESN provides an overview of what's happening within your network in a visually
dynamic, infographic-style layout. Enterprise apps like Salesforce, SAP and
Oracle are integrated on some social networks, as well as personal apps like
Box, Evernote. Tibbr recently integrated third-party meeting and
video chat service, so you can use Skype, WebEx or Google Hangouts directly
through the Tibbr interface. It’s a professional
virtual community. with easy access to all the tolls you will need in
your everyday interactions with fellow community members.
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